The Key to Increasing Market Sales Turns our to be - Reminders

Most Shoppers Do Love Farmers Markets—So Why Aren’t They Coming Back Every Week?

It turns out customers don’t need help finding your farmers market.
They need a little nudge to remember to go.

A recent national survey published by the Farmers Market Coalition and the University of Wisconsin–Madison found that over 80% of Americans have shopped at a farmers market in the last year.

That’s huge! It means your market is already on their radar.

But here’s the kicker:
The #1 reason people don’t come back?
They simply forget.

According to the study, nearly 60% of market-goers said forgetting was their top barrier to return shopping.
Not price.
Not parking.
Not selection.
They just didn’t remember.

So What Can You Do?

This is a huge opportunity hiding in plain sight.
You don’t need to reinvent your market—you just need to stay top-of-mind.

Remind your customers when and where the market is happening.
Give them a reason to come.
And most importantly—help them come prepared.

Because getting them to the market is only half the battle.
The average farmers market spend is $37.50, compared to over $200 at the grocery store.
That's a big gap—and a big opportunity to capture more of your customers’ weekly food dollars.

In fact, our own research at Culineer shows that 78% of customers would spend more at the market if they knew what was available ahead of time.

Culineer Can Help—In Just 15 Minutes a Week

Culineer is building the digital rails to help farmers markets and vendors increase sales without adding more work to your plate.

With just 15 minutes a week, you can:

• Send reminders that actually work

• Share what’s in season and available

• Help your customers plan ahead

• And turn a casual visitor into a committed market regular

The first step to increasing sales by 30% is to get your current customers to return prepared.

Let’s do this—together.